Play content to the right audience, from your desk!
Simplify and harmonize your signage strategy by deploying our Cloud Signage solution across your network of displays. Play content and gather engagement data without having to use personal data acquired without consent. Real-time audience analysis allows our Cloud Signage system to play branded content only when viewers of specific gender and age group are present around the screen at chosen day and/or time of week.
24x7 Audience Targeting
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Continuous acquisition of opportunity to see (OTS) data allows our Cloud Signage system to serve the right content to the right audience mix. Advertisers can now choose the relevant demographic mix to target content plays by day of week, also choose content priority for multiple content slides, correlating to attention time.
Real-time distribution of branded content also allows brand managers to connect with their customer base by alluding to international, national, sports and/or current events of relevance. Integration with Bluetooth Low Energy Beacons (to drive app installs, share latest offers and updated product information), Near Field Communication (NFC) devices, point-of-purchase Android-based tablet computers and touch screen kiosks is also available. |
Brand Content Distribution
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Avoiding stale and outdated branded content across your network of stores is critical to engage and retain loyal customers. Unlike print and display advertising, communication managers can design and instantly upload their work to a network of displays with a couple button presses while simultaneously measuring audience engagement and gathering the following anonymous data;
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Reporting & Analytics
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Advertisers and Publishers can now access real-time metrics via a web interface via dashboards and also download campaign, playlist and content-related data via a comma separated values (CSV) file. The audience engagement dashboard provides average views by day of the week and time of day across screens and locations of interest.
Using digital out of of home screens also allows A/B testing of creatives to determine the best content for the chosen demographic group at different locations of interest. Our Cloud Signage system further allows brand managers to run customer acquisition campaigns by connecting the content with QR codes to drive time/location specific contests, app downloads, serve feedback surveys and offers to try samples of new products; all with user consent to participate and share personal information with their brand. |