If you were to ask a dozen communication managers how in-control they feel about their brand messaging, not even a third would honestly say they're in-charge. Sure, they design their messages and sign-off on the creative product of their advertising and creative agencies. But from that point-on they start to lose control.
Fortunately, the concept of digital signage isn't complicated. While digital signage may appear in a variety of shapes and sizes, it almost always features a display unit (whether LCD/plasma, touchscreen, kiosk or a video wall) that is strategically placed for either informational or advertising purposes.
Digital signage isn't complicated or expensive anymore. You can use any TV, touchscreen, monitor or tablet to get your message across in an attractive way. Communication managers can have granular control of brand messaging; they can schedule, manage and upload content to screens at the click of a button, all from their desktop browser viz. create and display latest offers, share company news, A/B test creatives, feature social media stream or hashtags, measure real-time engagement and trigger plays to the chosen demographic when they're in the vicinity of a screen. Other benefits that are evident when using digital signage include:
If you're a communication manager or marketing leader who is still undecided about digital signage, we can help. Our devices are plug-n-play, pre-loaded with everything you need to immediately access your display templates, including a dashboard that shows key performance indicators. Ask us about starting your own digital signage network.