AI driven in-store communication campaigns will help marketing leaders and their teams engage customers when they walk into your branch or store. Customers today have more choices than ever, they can choose to shop via apps on their mobile phones, tablets or a desktop browser.
Why should they walk into your store or branch?
However, when they do walk into your branch or store; what are you doing to ensure you present relevant communication to them? It is a known fact today that anything short of a seamless retail experience can cost retailers the loyalty of customers. Using our Cloud Signage and Audience measurement systems marketing leaders can gain insights from data and augment the decision-making capabilities of all customer-facing teams, such as marketing and commerce, leading to better customer understanding and engagement.
Gaining contextual customer insights and using an intuitive Cloud Signage system, retailers can reduce the complexity of omni-channel marketing. Making it easier for customers to stay loyal while not having to constantly ignore emails, notifications and mobile advertising. Getting in-store communication right has never been more important!
If you were to ask a dozen communication managers how in-control they feel about their brand messaging, not even a third would honestly say they're in-charge. Sure, they design their messages and sign-off on the creative product of their advertising and creative agencies. But from that point-on they start to lose control.
Fortunately, the concept of digital signage isn't complicated. While digital signage may appear in a variety of shapes and sizes, it almost always features a display unit (whether LCD/plasma, touchscreen, kiosk or a video wall) that is strategically placed for either informational or advertising purposes.
Digital signage isn't complicated or expensive anymore. You can use any TV, touchscreen, monitor or tablet to get your message across in an attractive way. Communication managers can have granular control of brand messaging; they can schedule, manage and upload content to screens at the click of a button, all from their desktop browser viz. create and display latest offers, share company news, A/B test creatives, feature social media stream or hashtags, measure real-time engagement and trigger plays to the chosen demographic when they're in the vicinity of a screen. Other benefits that are evident when using digital signage include:
If you're a communication manager or marketing leader who is still undecided about digital signage, we can help. Our devices are plug-n-play, pre-loaded with everything you need to immediately access your display templates, including a dashboard that shows key performance indicators. Ask us about starting your own digital signage network.